Confidential · July 2026
Nassau
Gold
Business Plan · Pre-Launch Round
Section 01
Executive Summary
Nassau Gold is the first premium male wellness brand built for the Caribbean market. We produce scientifically-formulated performance supplements — honey sachets, gummies, liquid shots, and capsules — using a validated 5-dimension ingredient scoring framework. Every compound in every product earns its place through mechanism of action, clinical evidence, bioavailability, safety profile, and real-world user feedback.
The Caribbean male wellness market is dominated by low-quality, unlabelled honey packs sold in corner stores and barbershops. Men are spending money. They want results. No one is serving them with a premium, transparent, scientifically-credible product. Nassau Gold is that product.
We are raising $500,000 in a pre-launch round to fund first-batch manufacturing, launch marketing, and 12 months of operations. First batch ships September 2026. Pre-orders are open and intake is underway.
Section 02
Company Overview
Nassau Gold Ltd. is a Bahamian company incorporated in Nassau, New Providence. We are not a foreign brand with a Caribbean logo — we are a Caribbean company, building for Caribbean men, accountable to the community we serve.
Our founding conviction: Caribbean men deserve a premium wellness product built for them. Not a knockoff. Not a rebrand of a foreign supplement line. A product designed from the ground up with the Caribbean male in mind — his biology, his lifestyle, his values.
We sell direct-to-consumer via our website, through local retail partners (pharmacies, gyms, barbershops), and via WhatsApp-driven personal sales. No middlemen, no opaque supply chains.
Every ingredient scored on 5 dimensions before inclusion.
No proprietary blends. Full ingredient and dose disclosure.
Nassau brand. Nassau team. Nassau accountability.
Quarterly feedback loop. Formula improves every cycle.
Section 03
Market Analysis
The Caribbean male wellness market is large, underserved at the premium tier, and structurally ripe for disruption. Walk into any corner store, pharmacy, or barbershop in Nassau and you will find unlabelled honey packs costing $5–$15 each, sold without ingredient transparency, dose information, or quality guarantees.
Men are buying these products. The demand is real and the spend is ongoing. The gap is not demand — it is supply. No Caribbean brand has built a premium, scientifically-credible product for this market. Nassau Gold fills that gap.
Competitive Landscape
| Competitor | Type | Transparency | Science | Premium? | Caribbean? |
|---|---|---|---|---|---|
| Corner Store Honey Packs | Informal | None | None | No | Partly |
| Foreign Supplement Brands | Formal | Low | Variable | Some | No |
| Pharmacy Own-Label | Formal | Low | Minimal | No | No |
| Nassau Gold | Formal | Full | Validated | Yes | Yes |
Target Customer
Bahamian men aged 30–55. Disposable income. Health-conscious. Already spending on wellness. Want quality and transparency.
Caribbean diaspora in USA, UK, Canada. Nostalgic brand connection. Premium spend habits. Ships internationally.
Family Island residents. Less immediate but large TAM. WhatsApp-driven purchase behaviour. Loyalty potential.
Section 04
Product Line
Nassau Gold launches with five core products covering three use case categories: on-demand performance, daily foundation building, and premium/gift tier. All products use the same validated compound stack, formulated for the specific delivery method.
| Product | Format | Price | Category | Onset | Best For |
|---|---|---|---|---|---|
| Nassau Gold Honey Spoon | Sachet (15g) | $10 | On-Demand | 30–60 min | Situational use |
| Performance Gummies | Jar (30ct) | $59 | Daily | 60–90 min | Foundation building |
| Liquid Fire Shot | 2oz bottle | $14 | On-Demand | 20 min | Fast performance |
| Nassau Reserve | Jar (250g) | $107 | Premium | 30–60 min | Gift / premium |
| Daily Performance Capsules | Bottle (60ct) | $47 | Daily | Cumulative | Convenience |
Pricing Strategy
Nassau Gold is positioned at the premium tier — 3–5× the price of corner store honey packs. This is intentional. Price signals quality, and our target customer is already spending on wellness. We are asking them to spend better, not more.
Average order value is projected at $85 for single products and $120+ for packs and bundles. Bundle pricing is available and incentivised — customers who buy the Champion Pack or Foundation Bundle commit to longer usage cycles and generate higher LTV.
Section 05
Science & Formula
Every compound in Nassau Gold is evaluated across five independent dimensions before it earns inclusion in the formula. This is not a marketing framework — it is a decision system. Compounds that do not score above threshold on all five dimensions do not get in.
Core Compounds
| Compound | Form | Score | Primary Action |
|---|---|---|---|
| Ashwagandha | KSM-66 | 86/100 | Cortisol reduction, testosterone support |
| Tongkat Ali | 200:1 extract | 84/100 | SHBG reduction, free testosterone |
| Maca Root | Black, gelatinised | 84/100 | Libido via non-hormonal pathway |
| Fadogia Agrestis | Standardised | 78/100 | LH stimulation, testosterone signal |
| Zinc Bisglycinate | Chelated | 86/100 | Testosterone synthesis cofactor |
| Panax Ginseng | Red Ginseng (RG) | 80/100 | Nitric oxide, erectile function |
Nassau Gold is not a static formula. Every quarter we collect structured user feedback, update compound scores, and review the formula against new literature. Compounds that underperform in real-world feedback are flagged for review. New compounds that score above threshold are queued for the next version. This is a scientific process, not a one-time product decision.
Section 06
Go-to-Market Strategy
Nassau Gold launches with a direct-to-consumer model supplemented by targeted local retail placement. Our primary sales channels are: the nassaugold.com website (pre-order and direct purchase), WhatsApp-driven personal sales, and flagship retail placement in Nassau pharmacies, gyms, and premium barbershops.
nassaugold.com. Highest margin. Full brand control. Pre-order list converts to first-batch sales.
Bahamian consumer behaviour is WhatsApp-first. Direct relationship with high-LTV customers.
Pharmacies, gyms, barbershops. Brand visibility and trust signals. Lower margin but drives awareness.
Launch Phases
Pre-order fulfilment. Nassau retail placement. Local influencer activation. WhatsApp channel launch. Direct website sales.
Shipping to Family Islands. International shipping to USA, UK, Canada for diaspora customers. Digital marketing scale-up.
Entry into Jamaica, Trinidad, Barbados, and other major Caribbean markets. Regional distribution partners. Retail expansion.
Marketing Mix
Section 07
Financial Projections
Projections are based on conservative pre-order demand signals, comparable Caribbean wellness market data, and manufacturing cost structures negotiated with local suppliers. Full financial model available to accredited investors upon request.
Use of Funds ($500K)
Section 08
Team & Advisors
Nassau Gold is led by a Bahamian founding team with backgrounds in product development, consumer marketing, and health science. We are building a local operation with local accountability — not a foreign venture with a Caribbean face on it.
We are actively recruiting for key roles. If you are an investor with relevant expertise who wants a board or advisory seat in addition to equity, we are interested in that conversation.
Section 09
Investment Terms
Nassau Gold is raising $500,000 in a pre-launch equity round. We are structured as a Bahamian private company limited by shares. Investment terms vary by tier and will be formalised in a shareholder agreement prior to any funds being transferred.
All tiers above Gold Supporter are equity-eligible. Lead investors at the $1M+ tier will negotiate terms directly, including board representation and revenue share arrangements.
Investment Tiers
| Tier | Amount | Equity | Board | Anti-Dilution | Revenue Share |
|---|---|---|---|---|---|
| Gold Supporter | $25,000 | No | No | No | No |
| Gold Partner | $100,000 | Yes | Observer | No | No |
| Gold Angel | $500,000 | Yes | Observer | Yes | No |
| Lead Investor | $1,000,000+ | Yes | Full seat | Yes | Negotiable |
Submit an expression of interest via the invest page or email invest@nassaugold.com
We send you the full investor pack including financials, cap table, and draft term sheet within 48 hours
Discovery call scheduled to answer questions and discuss fit
Formal documents executed and funds transferred to close
This business plan is confidential and intended for the recipient only. It contains forward-looking statements that are not guarantees of future performance. Nassau Gold Ltd. makes no warranty as to the accuracy of the projections herein. Investment in an early-stage company carries significant risk including the risk of total loss. Consult your financial and legal advisors before making any investment decision.